People buy products in India for the same price as in Japan
Average monthly salary is not so high in India but despite of that positive consumer confidence is impressive.
You will be surprised that the products of the same quality are more expensive in India than in Japan.
Most of Indian-produced goods are of low quality as the producers are new to business, but the prices are high nevertheless. For these reasons, Indian market is so attractive for Japanese companies because their products are of guaranteed high quality.
“ If the product is of good quality, people will buy it even though it’s expensive.” This is the Indian Market.
Test marketing using popular Indian EC website
Good quality on its own is not sufficient. You need to adapt and improve your products to Indian market needs. Onedish offers you test marketing (Internet based) to do that.
We arrange tie-ups with popular Indian EC-portal web site. You can make a test marketing process smoothly according to the following steps.
- Compare the data such as the number of the attention rate and the purchase of the product with the competing product. People buy product in India for the same price as in Japan.
- Get users’ feedback as much as possible.
- Adapt and improve your product to the Indian market.
- Try to distribute your product to the Indian market.
You don’t need to invest heavily to do above steps but it can be done in a low-cost way.
Smooth arrangement for sales and distribution
Next step is to prepare for market introduction after pre-market screening of the Indian market. Onedish provides support for proposing joint-promotion and product sale arrangement due to the partnership with the one of the largest Indian EC sites .
Summary of expanding into Indian market
Test Marketing at low cost.
ex) It’s nothing particular that chair is wobbling.
ex) different from your country in size, color etc.
Improved product → Increasd sales
Pre-market screening of Indian market at low cost ⇒ Start sales
Expand your business smoothly and effectively considering the regional characteristics in the use of local staff and Internet
Test Marketing at Indian E-commerce site
Tie-up with popular Indian EC-portal web site.
0.5 million member (as of Sep. 2012)
4000-5000 yen for clothes
1.8 million users (as of Sep. 2012)
25,000 orders/per day
7000 yen / average purchase amount in one order
market information collection center is placed to receive responses from E-commerce site.
- localized version website
- Call & Mail center
- Summarize information & Report
Online shopping management
Make up queries from local companies
Collect information about local market
Point is “popular in Japan” or “made in Japan.”